The Original Authors
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Steve Martin
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Steve is the co-author of the New York Times International bestseller Yes! 60 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.
Noah Goldstein
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Noah is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book, Yes!, co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.
Robert Cialdini
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Robert is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. In the field of influence and persuasion, he is the most cited living social psychologist in the world today, and the Harvard Business Review calls him “the leading social scientist in the field of influence.” His book Influence: The Psychology of Persuasion was named by Inc. magazine as one of the Top 10 Marketing Books of All Time and has been published in twenty-eight languages.

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